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    April 13, 2004

    Build a Virtual Louisville Slugger Baseball Bat Online!

    Louisville, KY - Tectonic Concepts, LLC has developed a way for internet visitors to the Louisville Slugger Museum and Louisville Slugger Museum Gift Shop websites to build their very own personalized baseball bat…virtually!

    Visitors start out by selecting a Louisville Slugger baseball bat, choosing their desired size of bat and color, followed by selecting a team logo if desired, or entering their very own personalized message using fields on the screen to enter the text. The text can be either block or script and as the visitors type the text, it appears on screen on their bat chosen as it would appear on the finished product.

    If the person wishes to order the bat, they simply click the “Order” button and they are taken to the Louisville Slugger Museum Gift Shop for processing of their order. If they are just having fun creating virtual bats and want to share it with a friend, they can send the e-bat via the built in email function.

    Jennifer Wroblewski, of Tectonic Concepts, said, “The e-bat adds a whole new dimension of fun and excitement when visiting the websites and will hopefully encourage more sales of personalized bats as visitors try it out and then fall in love with the finished product. The email function is great too for those wanting to send various messages, party invites, or even to hint to a friend or family member of a potential gift idea!”

    In addition to the new virtual bat building section, the sites offer a wealth of fascinating information on the history of the greatest American sport – baseball, a full-fledged online e-commerce store offering everything from apparel to bats and soon other e-card selections for visitors.

    The Louisville Slugger Museum E-Bat can be found by visiting the Louisville Slugger Museum site at, http://www.sluggermuseum.org, or the Louisville Slugger Museum Gift Shop at, http://www.sluggergifts.com.

    For more information visit .

    About Tectonic Concepts, LLC
    Tectonic Concepts, LLC, is a Louisville, KY based interactive company specializing in strategic Internet marketing, Customer Relationship Management/Marketing, Content Management applications, and web-based application development based upon the Microsoft .NET platform.  Tectonic Concepts, LLC serves clients in over forty states, Canada, Mexico, Europe, Australia and China. For more information contact Jennifer Wroblewski, (502) 897-2444 or

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